Start with real life
Design around the way people actually cook, not an idealised version of a kitchen.
What if everyday cooking asked less of us?
Could technology take care of the repetitive parts of cooking without taking away its taste, judgment or joy? That question shaped our belief: start with real routines, keep the cook in the picture and keep learning from each kitchen.
The early days, in the kitchen.
Prototypes, recipe trials, demos and people who inspired us.
early prototype
every single day
in a real kitchen
over the years
A few things we choose to build around.
Keep the person who cooks in the picture
Use technology to reduce effort while keeping taste, choice and confidence close at hand.
Keep improving
Treat hardware, software and cooking knowledge as one evolving experience.
Two builders, one kitchen-sized problem.
Curious what came next?
Meet the cooking companion that grew from those first questions.
Meet Upliance 2.0+